Thursday, March 26, 2015

I Want To Empower You To Do What You Love And Get Paid

I Want To Empower You To Do What You Love And Get Paid



I want to empower you to understand how you can use internet marketing to market the thing you love to do and never get tired of doing.


Because I guarantee you that you get tired of saying, "I am really excited about this company.", and it doesn"t work out in one, two, three months...whatever. Maybe you hold on for six months or twelve months, hoping against all hope that if you just stick it out it"s gonna work, but it fails. Maybe it"s two or three years and they fail.


Because they weren"t built on a solid foundation of actual work or a valuable product.


I want you to go ahead and wrap your mind around what is it you love, what is it that you could do every day and never get tired of, and how can we make that into something that can eventually a profitable business.


The important part is doing the thing that you love and showing other people that love that thing, that practice, that activity, that thing that they want to do, they love it too...and you are showing them how to do it.


You may not be an expert right now, but if you have done it long enough in your life that you know you love it...there must be a reason why you keep doing it, and you must know something about it, enough to share with other people.


The question is will get off your bum...and start showing people how to do it!



I Want To Empower You To Do What You Love And Get Paid

Sunday, March 15, 2015

WTI Internet Marketing Training Official Launch 3-15-15

WTI Internet Marketing Training Official Launch 3-15-15


WTI IS READY! ARE YOU?


Transform your business marketing strategy for online engagement through Social, Website and Email Marketing training.


LEARN:


  • WTI AffiliatesHow to create simple videos for your passion and niche.

  • How to FIND your prospects on Social Media!

  • How to move those prospects through critical steps of conversion.

  • How to build your own custom WordPress Website.

  • How to set up email marketing.

  • How to integrate Social, Website and Email marketing together for powerful impact!

  • How to engage and support your prospects and clientele.

  • Much more to come...one step at a time. 

We look forward to working with you as an individual business owner to help you make smart choices as you move forward through the complex world of Internet Marketing. We don"t want you to waste your time or your money. So we will be showing you tried and true methods and tools that are working for us at WTI and in our other businesses.


Whether your business is a physical, local brick and mortar business or an online business we have something for you to improve your bottom line. It will take time for you or your best technical employee to learn and implement some of these tactics and you may need to be involved as the public face of your company, but you will not regret becoming a student of WTI Internet Marketing.


Start Now Level One:


Get-Started-with-WTI-Now


One of the primary goals of WTI is to help people get the right mindset about online business and the purpose of online marketing. Many times folks get caught up in the hype and promise of making money fast on the internet and it all sounds really good, but most of the time it"s 99% HYPE and 1% reality.


We care  about where you end up.


We don"t want you to walk away disenchanted with yet another online business. WTI is here to help you pursue YOUR passion and YOUR Business Niche. Many people get online and start following after promises of money or easy business growth, but the truth is, just like any business, it requires your attention and hard work.


Some people (myself included) have fallen for the allure of easy money or fast money. But I started asking the question how will people know how they can buy my product or service or join my business and how do I get my business opportunity in front of them? That is ALWAYS the challenge my friends. ALWAYS. So when easy money fails to come to someone quickly...they quickly move on to the next shiny object, only to be disappointed yet again with empty promises of quick success. STOP IT!


So how do we get our product / service / business in front of the people that need to see it? The answer is actually quite simple. You have to be doing something and sharing something that is interesting to the people who share your passion! You have to find the people who want your product or service. That is what we want to show you HOW to do!


 


 



WTI Internet Marketing Training Official Launch 3-15-15

Affiliate Login

Welcome to the WTI Affiliate Center

Join our affiliate program and start earning money for every sale you send our way! Simply create your account, place your linking code into your website and watch your account balance grow as your visitors become our customers.


How Does it Work?


The process is very simple:


  1. Visitor clicks on an affiliate link on your site or in an email.

  2. The visitors IP is logged and a cookie is placed in their browser for tracking purposes.

  3. The visitor browses our site, and may decide to order.

  4. If the visitor orders (the order does not need to be placed during the same browser session - cookies and IPs are stored up to a configurable amount of time), the order will be registered as a sale for you and you will receive commission for this sale.

Already an Affiliate?


Please visit the Affiliate Login (above) page and enter your username and password to gain access to your account statistics, banners, linking code.




Affiliate Login

Sunday, February 8, 2015

WTI Premium Lesson 1 - Open Broadcaster Software and FLV to MP4 Conversion

WTI Premium Lesson 1


Open Broadcaster Software and FLV to MP4 Conversion



If you intend to present yourself as an expert within any arena that involves online marketing or training it"s important to have a quality screenflow capture tool. With (OBS) Open Broadcaster Software you can capture your expert demonstration of any program that can be seen on a computer screen.


Additionally when you use OBS to generate your screen flow video, the default format is .FLV (which YouTube does not accept for upload). So we need to change our FLV file into an MP4 file format. These two file types are basically just two different containers that hold the same kind of video file. We us a simple program called FLV Extract.


Here are the links to download these two programs.


Open Broadcast Software Download (Capture Screen Live Streaming or Video File)


FLV Extract Download (Convert FLV to MP4)


Have fun and work hard to get your professional content out into the world!


Cheers!


Greg Eddolls



WTI Premium Lesson 1 - Open Broadcaster Software and FLV to MP4 Conversion

Thursday, February 5, 2015

WTI Lesson One. You Are Not Ugly or Stupid. You Can Record A Video.

WTI Lesson One.


You Are Not Ugly or Stupid. You Can Record A Video.


You want to get more involved with WTI, start learning, and start making money?


Check out the Membership Options Page.


I don"t want to sound cliche, but you can earn money while you learn. It requires you to ride the coat-tails of someone else who has paid their dues and guide you through the murky paths of online business.


There is a difference between Online Network Marketing and Internet Marketing. Over the years Online Network Marketing and Online MLM"s have left a bad taste in my mouth. Mostly because many people have NO IDEA what they are doing. They over-promise and under-deliver. They hype up ideas without a plan and they don"t know what to do next.


But what if you actually have a passion that could translate into an online business? Your niche! Your professional expertise! That is where WTI comes in, to help you learn what Internet Marketing means. The Internet Marketing tools and methods that REGULAR business owners use to reach their markets, whether they be local, state, national or international, can be used by you.


The first tool is YOU. Are you ready? Are you refined? Are you willing to take a risk with your self-image?

Will you be devastated if you receive criticism?


The first step is to overcome your own perception of who you are and dare to get yourself and your skills in front of the masses.


We at WTI look forward to working with you, to take that step forward towards your own SUCCESS!


START HERE. 


Get-Started-with-WTI-Now


 


 



WTI Lesson One. You Are Not Ugly or Stupid. You Can Record A Video.

Thursday, January 29, 2015

Saturday, December 27, 2014

Why Does Facebook Retain So Many People?

How Does Facebook Keep So Many People Engaged?


Greg EddollsI don’t think it’s so much fear of change that is holding people back from newer platforms….it’s a matter of convenience. How many users does Facebook have?

 

Last quarter, Facebook passed 1.19 billion monthly active users, 874 million mobile users, and 728 million daily users. While the year-over-year growth numbers are listed above, it’s also interesting to seeFacebook’s growth from quarter to quarter.

 

It’s about the accessibility of the marketplace on Facebook. Sooo many people in one place…you just have to pick out your niche and start creating content to gain an audience.

 

I have been doing I.T. for nearly 20 years…and web design for about 10 years….and I have learned that I don’t really want to reinvent the wheel. It’s a lot of work…and other people’s wheels like Facebook…and YouTube and Twitter….etc are so much nicer than what I am capable of creating.

 

The draw of Facebook is the people…why not learn to use Facebook for what it is? Youtube is also a very profitable platform for those who are able to create regular content.

 

That’s the real challenge. Creating content that people want to see.

 

The INTERNET MLM world is full of hopeful ignorance, regarding the nature of new programs (shiny objects), and being at the top of the INTERNET MLM world is not only morally questionable but also legally dangerous. Why would anyone want to be at the top of an internet MLM program that takes money from ignorantly hopeful users over and over again.

 

Most people that I speak with have no passion or plan other than being “desperate to make money”. And we all know how long that lasts. If someone is desperate for money and they invest into an online MLM and they don’t know how to market, they fall into the trap and lose their money over and over again.

 

The learning curve is ridiculously steep and long and it usually takes years for people to make a decision to either come to their senses and do something truly meaningful and inspiring with their lives (thereby creating their niche for business) or to shift gears into becoming a “leader” in the Online MLM world.

 

The real challenge is once you have found your niche, learning how to document with video and pictures, to organize your training materials for interested people in your niche, to edit and produce your training materials, to distribute your training materials through websites, social platforms, and to build a solid email list to which you can market your professional materials and training products.

 

So what’s your niche?


Why Does Facebook Retain So Many People?

Wednesday, November 26, 2014

12 Social Marketing Tips and Solutions That Scream Simple

12 Social Marketing Tips and Solutions That Scream Simple


Greg and Dori EddollsAfter the world moved into the technology age, marketing changed totally and completely, but in the last two years (since 2012) we have seen an incredible change happen in the world of internet marketing. What used to work…just doesn’t anymore. Automated linking tools now run you more of a risk of getting penalized and SEO companies all over the place are out of business or changing to different methods altogether to get sites ranking.


The world is moving towards Social everything. “Normal” people are empowered with the ability to reach the masses without a massive budget.  Someone who has the ability and desire to learn some new technical skills also has the ability to impact the world with their unique and individual personality. This does not always result in a good scenario, because many people have access to exposure before they even have a substantive product or service to offer. However, marketing pretenders are being swept out of the way by legitimate content and solution providers.


So how exactly is the internet marketing world being swept clean?


Well, real dedicated individuals who own businesses, are learning how easy it is to target and communicate with their potential customers by using Social Networks, Video Marketing, Email List Builders and Blogging to deliver their unique and valuable content. As with any real business, the business owner needs to be willing to invest lots of time and money into their dream to make it come to fruition.


WTI is here to show you how that process works.


My highest recommendation is to use these steps for an already established business with credibility.


  1. Pick your most qualified individual to represent your public face of business. If that is you…then get ready to learn some people skills and exude confidence in your passion.

  2. Get or learn how to use your own camera to take pictures and video of your Public Relations guy or gal. Find someone to help record you talking or taking action in your realm of expertise. This might mean acquiring a tripod and proper camera mount. It’s easy to find a mount for your Droid or iPhone or Tablet….just look on Amazon.

  3. Set your expectations for the long term. Commit yourself and your crew to expect alot of work over the next year or two or even five years to get your message and your product and service out through the proper channels of delivery to hit your target market.

  4. Be prepared to spend at least some money to buy some tools, hardware and software, to help you in the process of content creation, content editing, content delivery and publication.

  5. Be prepared to commit yourself and your crew to daily activities that push your agenda forward. The more time, money and energy you spend on this process the faster it will grow.

  6. Engage your business niche with Daily passion. This means that once you have delivered the content you have to engage the people who are interested in your content and expertise. That can be through Facebook comments and likes, emails, phone calls, virtual meetings, or face to face personal meetings.

  7. Map out your daily workflow for daily business activities for yourself and your crew. How many articles or videos can you push out in a week, a month, a year?

  8. Plan on building a website that will function as your home base for content. While Facebook, YouTube and other social networks are great for content distribution, these platforms do not belong to you and you can be affected by decisions that these platforms make regarding your content. Always keep a backup copy of your library of videos.

  9. Learn how marketing tools work. What are the tools that can help you create a strong daily routine and minimize some of the monotonous and tedious practices of sharing on social media in a wider circle.

  10. Focus on the most popular and widely used Social Networks and learn how to use the tools within those platforms to deliver your content effectively and to engage your users and prospective clients more effectively.

  11. Learn how to target your idea audience for business engagement. This takes time and research and regular adjustments. You have to pay attention to who wants to see your content and who does not want to see your content.

  12. When you become very organized and consistent some people will feel threatened by your regular presence in their group, forum, social wall etc., and the will complain. Deal with them peacefully, kindly and diplomatically. Give them a choice of all or nothing of your content, to accept you or not to accept you and your content, with no hard feelings. You will win respect and friends that way.

If you haven’t got a clue and you would like to start learning more about how to market your business locally, regionally, statewide, and nationally…heck even internationally…then make sure you Learn More About WTI and sign up for our email list. We won’t spam you constantly…but we will send you information that we have found works for business.



12 Social Marketing Tips and Solutions That Scream Simple

Marketing And Networking University Review: Cash Gifting Forced Matrix Cycler

Marketing And Networking University Review: Cash Gifting Forced Matrix Cycler


MNU 2


Marketing and Networking University (MNU) launched in beta mode on 11/14/2014.  The domain was registered on 5/26/2014 and lists Steven Lawson as the owner.  An address in the UK is provided.


On the website of MNU, the founders are listed as Beau Buckley, Steve Lawson, Fred Mandl and Aron Prins. Their Mission Statement is “to be the online authority for all aspects of Marketing and Networking”.


The founder’s combined experience in MLM includes affiliate status in M&G Home Business, ViewTrakr, Empower Network, Internet Lifestyle Network, Staged, TSU, and Unstoppable Marketers.


 


The MNU Product Line


MNU has no retailable products or services with affiliates only able to market membership to the company itself.


Bundled with the MNU affiliate membership is access to a “blogging system”, “course creation center”, “product housing & advertisement”, “social network”, “student faculties”, “lecture hall” and “global creatives”.


Joining MNU


The MNU affliate membership revolves around affliates purchasing $50 positions with 100% commissions for the first month’s membership.  There is a $14.95 affiliate setup fee which gives affiliates the privilege of making money for the company.


MNU Compensation Plan


The MNU affiliate membership monthly subscription fee is $49.99 and revolves around the filling of a 3 x 7 matrix with each filled position paying out a monthly commission.


A 3 x 7 matrix starts with an affiliate at the top of the matrix, with three legs branching out under them (level 1).


3 x 7 Matrix


Those three legs then branch out into an additional three legs which continues down to 7 levels.


Positions are filled in an affiliate’s matrix either via direct recruitment or the recruiting efforts of their uplines and downlines.


When an affiliate recruits a new member themselves, they might not necessarily wind up being placed in their own personal matrix in a “forced matrix” compensation plan. Upline and “organic” spillover are only possible once all positions are filled in all matrices above each affiliate’s personal matrix.


A 3 x 7 matrix has 3,279 positions.


Conclusion


With nothing being sold to retail customers, MNU’s membership fee revolves around 100% affiliate commissions paid upon the recruitment of new affiliates.   MNU functions as a gifting scheme for the first month’s membership fee.  Affiliates pay $50 and get paid $50 for all personal recruits.


MNU’s 3 x 7 matrix includes affiliate’s subsequent monthly membership fees ($49.99) being pumped into the matrix by new affiliates and then re-distributed back out amongst existing affiliates.


Commissions are paid out dependent on how many positions an affiliate has filled in their personal matrix:


Level 1 – $8 each for 3 positions = $24

Level 2 – $4 each for 9 positions = $36

Level 3 – $3 each for 27 positions = $81

Level 4 – $4 each for 81 positions = $324

Level 5 – $4 each for 243 positions = $972

Level 6 – $5 each for 729 positions = $3,645

Level 7 – $6 each for 2,187 positions = $13,122


100% of the commissions paid out by MNU are affiliate funded.


When a company is pushing affiliate membership as their primary product in MLM, recruitment is the name of the game.


With 100% of the commissions paid out in MNU being sourced from affiliates and primarily tied into an affiliate paying a monthly membership fee, MNU becomes a blatant recruitment driven pyramid scheme.


You sign up as an MNU affiliate, you pay your affiliate membership fees and then recruit others who do the same. The more affiliates you, your uplines and downlines recruit, the more commissions you make.


Once the new recruitment stops at the bottom of the scheme, those who aren’t getting monthly gifting payments passed up will stop paying their $49.99 a month, which means the people above them will find their matrix income shrinking or drying up altogether when enough people stop paying.


Once this trickles up far enough, MNU will collapse.


 


If you’re tired of all the illegal pyramid schemes and want to make sense of the MLM industry, you can start by reading this free article:  http://worktoinspire.com/spotting-a-pyramid-scheme-isnt-always-so-easy



Marketing And Networking University Review: Cash Gifting Forced Matrix Cycler

Monday, November 17, 2014

Internet Marketing vs Online Network Marketing

Internet Marketing vs Online Network Marketing


What’s the difference?


Greg Eddolls - Admin of Work To Inspire. What To Do Next?Internet Marketing means serious business


Whether you own a brick and mortar physical store or an online enterprise WTI wants to deliver you concrete methods to help your business succeed.


Serious Business means:


  • Tools for online marketing

  • Learning how to engage social marketing

  • Learning how to engage email marketing of your business

  • Learning how to gain more clients within your realm of business.

  • Increasing exposure to a well defined target market to sell your product or service to those who need and want it.

AND Online Network Marketing?


The Online Network Marketing World is filled with folks that want to use the internet for marketing and making money, but have no real product or service to offer. Many times these genuinely zealous and well-meaning folks want to be something, to do something, and to share their knowledge with the world, but they don’t really know anything substantial about actually running a business? And many of them do not even have an actual product.


Without a product or service that has a legitimate use and value, Online Network Marketing turns into a circus of money games, money cyclers, and endless pyramids and binary structures for “explaining” the “compensation plan”.


HYPE DOES NOT EQUAL BUSINESS.


Getting hyped up and excited about a money cycler will only work a few times for many people. Some enlightened minds realize after a painful loss or 10 that it’s about knowing the right people and being near the top. This also means they know that most will fail like they did before they figured out how to be at the top. Continuing to be involved in that kind of business, and knowing that they are making money off the 97% who usually fail seems like a bad idea for a business plan to me.


While I appreciate the zeal of folks who want to change the world through fixing all the problems of network marketing, that is kind of like saying they are going to fix human nature! It can’t be fixed. Unless you are part of the top 3% that make good money you are wasting your time, and if you think being at the top of this kind of pyramid is legitimate business, then you have not learned enough lessons yet. You are just a cog in the machine and a check in the mail to someone else above you.


The problem with Network Marketing in general is that it glorifies the value of a Pyramid structure, or Binary compensation plan…in which the failure of the 97% of Network Marketers is almost guaranteed. Most of the people are paying the checks to the people above them without knowing how to be a strong earner themselves. After a while people figure this out…and then they are left wondering why they went on that crazy rollercoaster .


INTERNET MARKETING WORKS FOR ANY BUSINESS!


Internet Marketing means using the Internet to market, well, just about anything, including your brick and mortar business. Allowing business owners to express their passion and utilize legitimate tools to create, edit and produce content empowers that business owner to become an authority in their niche of expertise. Legitimate original content that people will enjoy and follow has to be delivered to the masses through several media channels and methods.


So what follows is this. Internet Marketing is the process of using the existing powerful Social Media Networks, Search Engine Optimization ( #SEO ), Content Creation Tools and various other Marketing Tools to help business owners attract new targeted customers who have an interest in their product. It also means engaging those potential customers in meaningful dialogue about useful content created by you, so that you can demonstrate your authority in your area of expertise.


MLM FAILS MOST OF THE TIME!


ONLINE MULTI-LEVEL NETWORK MARKETING works for about 3% of the people. With the exception of a few long lasting MLM companies with good products that are available for retail as well as discount club pricing, Multi-Level Marketing has a bad name for a reason. The bottom always dries up when there is no legitimate product or service.


Seeing the continuous introduction of new money games and money cycler programs online into which people can throw money is really disturbing from most angles. The only redeeming thing about MLM companies seems to be at least an effort from real people trying to do something extraordinary. There is often great charisma, vision casting and hyping of a new brand that is going to ROCK the INDUSTRY! But it never does. It’s a zeal without knowledge.


In the end it seems like it’s yet another NOOB trying on their leadership pants for the first time and having a go at re-inventing the wheel.


Now I won’t claim to know everything, but I have been around long enough to know that if YOU want to be successful YOU need to invest in some personal discipline and infrastructure. You need to identify your passion and then go after it. I have a really hard time getting excited about money for money’s sake. How bout you?


If you are interested in using genuine tools and methods to build and reach your business audience to increase your bottom line then you are in the right place. WTI is all about helping you Work To Inspire your audience and build your business.


Check out the training that we offer to help you get started on creating original content to demonstrate your authority in your field of expertise.


 GET STARTED WITH SOME FREE TRAINING NOW!



Internet Marketing vs Online Network Marketing

Friday, November 14, 2014

Are 100% MLM Commissions Awesome or a Scam?


Are 100% MLM Commissions Awesome or a Scam?


Commissions


The advertising hype on the internet these days is, “Get 100% Commissions!” 100% commissions sounds really awesome, but is it?


While watching the business presentations of the 100% commissions crooks, you’ll see a lot of money changing hands, but no product actually being sold.


If you are participating in an MLM company and receiving 100% commissions after recruiting new affiliates, something is fundamentally wrong with that MLM company’s business model.


If you are selling a product for $50 and getting paid $50, what you are selling has no cost or essential value. Zip. Zero. Zilch. The supplier of the product is supplying the product for free with affiliates collecting (not earning) money. What you’re really participating in is a cash gifting scheme.


By promoting a 100% commissions MLM company, you’re essentially saying, “we’re scamming you!” This is the same message that you’re broadcasting out to the Federal Trade Commission which regulates MLM companies. The Federal Trade Commission will shut down the company sooner than later. When this happens, everything you have done to build the business and your future will disappear.


There is a fundamental rule in sales: If you don’t believe in the value of the product, no one else will either. If you’re conning others into an unfair deal, you have to kid yourself into believing that both you and others are getting something for nothing. In the end, con artists only end up working harder and paying more for what they get out of life.


If you’re tired of all the 100% commissions nonsense and want to make sense of the MLM industry, you can start by reading this free article:  http://worktoinspire.com/spotting-a-pyramid-scheme-isnt-always-so-easy


To Your Success,


Deborah Lynne



Are 100% MLM Commissions Awesome or a Scam?

Thursday, November 6, 2014

Spotting a Pyramid Scheme Isn"t Alway So Easy

Pyramid Scheme


Spotting a Pyramid Scheme Isn’t Alway So Easy


It’s important to understand the company’s compensation plan; yet, that is sometimes easier said than done, because most plans have complex formulas.


Since there’s no easy way to spot a pyramid scheme, take the following into consideration prior to joining a new opportunity:


What’s the track record of the company?

What are the products?

What claims are made to back up the product?

Are the product competitively priced?

Will the opportunity and products appeal to a large customer base?

Is there an up-front cost to join the plan?

Are you committed to making a minimum level of sales each month?

Is there a requirement to recruit new distributors to be successful in the plan?


Do your homework and ask these questions prior to jumping into a new opportunity:


Is there hard work involved or am I being sold on getting rich quickly with no effort?

Are the claims reasonable or do they seem too good to be true?

What are existing customers saying about this opportunity? Do they sound genuine?

Do I get support when I join or will I be left to my own devices?

Is this a short term business opportunity or is it proven to feed my family for a long time?

Active income versus passive income?

What am I investing in? Is it just information (which I can get free) or is it a REAL product that will serve me even if I don’t make money?

Does it involve any high-pressure selling or bait-and-switch tactics?

Do I believe in the mission behind the income? Am I changing someone’s life while making money? Am I helping people or just trying to get their money?

Can a complete newbie make money with this?

Do you need tons of technical skills to make it work?

Are there any hidden fees?


If an opportunity sounds too good to be true, it probably is. Common sense will tell you that it’s probably a scam. If you believe the offer is a pyramid scheme, don’t participate. It’s highly likely that you will lose money; and, you could be breaking the law.


If you think you might already be participating in a pyramid scheme, end your involvement and report the company to the Federal Trade Commission.


Good Luck!


Deborah Lynne



Spotting a Pyramid Scheme Isn"t Alway So Easy

Content Marketing in the Social Arena

Content Marketing in The Social Arena


Greg Eddolls - Admin of Work To Inspire. What To Do Next?Within the idea of Content Marketing we have the critical element of story-telling. If you want serious results for your business, story telling is an intentional, visual and entertaining HABIT that needs to be exercised every day if possible.


We all SHOULD know by now that just posting some type of sales ad is tantamount to marketing suicide, especially in Social Media. Over the last year on Facebook we have seen tremendous rise in the use of images and video compared to the use of plain text posts. Why? Because human beings love to consume new, interesting and entertaining information from the world around us. I know this is true from my own experience and you are experiencing the same thing yourself.


So how do we create content that people actually want to consume? If you want the attention of your target audience you have to start delivering the content that people want. This means a whole new learning curve for you as a serious marketer. You will either hire or become the photographer, designer, reporter, videographer and journalist. You will either learn or pay someone to do your editing and content delivery.


The hard truth is that YOU don’t have time to become all these things and you may not have the money to hire out all of these professional services yourself. If you can afford it, good for you! The only thing stopping you is yourself and perhaps a lack of vision and knowledge.


Your audience reacts to headlines that engage personal curiosity and which entertains them with witty presentation. That means you have to authentic, original and clever to capture attention in your chosen niche. As marketers we used to be able to automate many of the facets of content delivery and even discovery of channels for delivery to the masses. We used to be able to game the search engines with clever automated programs that gained us high search engine ranking, but that era is over.


Google pulled the rug out from the black-hat and grey-hat SEO tactics. This action leveled the playing field for authentic content producers. They actually did the industry a favor by eliminating the lame automated abusers from gaining high (SERPS) Search Engine Results Placement.


The Search Engine movement now is towards continuous and relevant content production. That puts a heavy load on everyone and eliminates the posers and scammers.


Google stated at one point that they were going to now begin giving authority to those who already had demonstrated authority in their particular niche. I was exasperated by this very difficult reality. This meant no mom and pop sites on the fringe would be able to easily get high ranking results by using automated tools. So how are we supposed to compete with those who already have authority?


If you take a look at the search results for any Google search you might attempt, you will see that those SERPS include the big players like YouTube, Facebook, Twitter, Pinterest, Wiki…etc. So the solution NOW is to move your energy and efforts to ranking within these high profile, high authority sites that are literally channels for content delivery, so that your content is displayed within those channels and referenced by Google’s search engine.


So now your challenge is clear! Have you defined your area of expertise? Are you a true authority in your niche? Or are you just pretending and hoping that somehow spamming your content will produce magical results and make you money?


I hope this helps you get a grip on the reality of your current business model and a vision for the future of your business on the internet!


If you would like to learn more about how you can engage your chosen niche market, step by step, then sign up to be a member of our site today and get access to the training we deliver. You can apply this training to your local brick and mortar business, or to your online business niche. The concepts work. Build your audience. Gain their legitimate trust in your expertise. Deliver useful and helpful content and make a decent living from your internet marketing efforts.


And Finally… if you are serious about making a living on the internet then let me tell you from experience…. RESIST the urge to be in a hurry. You have some foundational infrastructure to build for your business and presence online. It’s going to take some time to build up your knowledge and experience to know where exactly you are headed. The WTI team is here to help you move forward with confident, measured steps to create a long lasting success in the business of your choice.


God Bless!


Greg Eddolls


 



Content Marketing in the Social Arena

Wednesday, September 17, 2014

WHAT IS WTI?



We have been busy at WTI creating a new affiliate platform for you.
This means that YOU can make money by simply sharing the training that we offer here.


Get-Started-Green



WHAT IS WTI?

Core

Welcome To WTI.


We Work To Inspire You!


We have been busy at WTI creating a new affiliate platform for you. This means that YOU can make money by simply sharing the training that we offer here.


Get-Started-Green


 



Core

Friday, August 29, 2014

WTI Training #6 - Targeting Your Ideal Audience For Business Engagement

WTI Training #6


Targeting Your Ideal Audience For Business Engagement


Targeting Your Ideal Audience For Business Engagement


  • What is the content we are targeting to your audience?

o   This content defines your audience.



  • Facebook Group Targeting



o   What related keywords can you use to define your groups.


o   How narrow or broad?


  • Too narrow you risk spam complaints and Facebook Jail.

  • Too broad you waste your time.

 



  • Facebook Chat Targeting



o   Creating a specific chat for your business niche.


  • Only invite people who want to be invited.
    • That means you talk to them first

    • Long term relationship building.


 



  • Facebook Message Targeting



o   Send out information personally to your most prized friends related to your niche.


o   Don’t spam them…with BOT LOOKING messages.


 



  • Other Social Networks Targeting



o   This is similar to the TOO BROAD category.


o   Not directly Facebook.


o   Requires your time to develop your audience as well.


  • Example Twitter

  • Example Pinterest

  • Website

  • Email AutoResponder


WTI Training #6 - Targeting Your Ideal Audience For Business Engagement

Monday, August 25, 2014

WTI Training 5 Driving Traffic and Building an Audience with Facebook Content Marketing

WTI Training #5 – Facebook Content Marketing


Driving Traffic and Building an Audience



Start with Content! You must have compelling content. I recommend video. It does not matter if you are the ugliest person in the world in your own mind. You become beautiful to others when you step out in confidence to share your heart, passion and knowledge. You become valuable. We have already discussed introducing a video camera to your daily activities? How many people have done that first step?


Facebook Page


  • A facebook page is easy to create. But that’s not the end. How do you use a facebook page? Facebook business pages open up other tools. One of the best tools is an event.

  • Create a Facebook Business page.

  • Use exciting ORIGINAL pictures related to your niche as a header

  • Foodscape Example.

Facebook Event


  • Recursive use of event page walls to reinvite previous attendees.

  • Invite all script (limit) 1000 people.

Facebook Group


A place for people to contribute and learn and form community. Communication channel with static threads that stay put.


Facebook Chat


While immediately accessible to every chat member, many people leave quickly and must be re-invited to come back. Large chats become problematic and introduce Facebook Penalties to individual users because of excessive posting.


Facebook Auto Poster


  • What facebook poster are you using?

  • What lists of groups have you created? Target your message to avoid being an annoying spammer.

  • Analyze your response.

  • Foodscape example.

Facebook Engagement


  • Are you engaging your audience?

  • Respond to their likes, comments and shares.

  • Bump your posts with engaging comments.

Redirection to Opportunity


  • Are you directing traffic? Where?

  • What happens when they get to where you sent them?

 



WTI Training 5 Driving Traffic and Building an Audience with Facebook Content Marketing

Thursday, August 21, 2014

WTI Training #4 - The Flow Of Marketing Tools

WTI Training #4


The Flow Of Marketing Tools


The flow of marketing tools


  • Your Video

  • Upload to YouTube

  • Embed Video in Blog

  • Share Blog On Facebook Page OR Start with Upload Video Direct to Facebook Business Page

  • Copy Facebook Page “Post URL” and Share with Autoposter to Targeted Facebook Groups

  • Engage comments, Likes, Shares, and personally.

  • Direct your traffic to YOUR Business Website or Landing Page

  • Invite Your Guests to Learn More Through Email Signup

  • Use Your Auto-responder to engage your customers regularly

  • Invite your customers to engage your content and community

  • Make your customers aware of PREMIUM CONTENT that is MORE valuable than your free content. (Optional to your customer/audience)

Where do you get PREMIUM CONTENT?


That is the most important question. YOU ARE the Premium Content. Your Expertise. Your Knowledge. You just need to package it correctly. So pick up a video camera and the tools to record yourself. Introduce a video camera into your expertise and learn to sahre it as we have discussed above.


Are you a member yet of WTI? Sign up at http://worktoinspire.com or click Home in the navigation above to



WTI Training #4 - The Flow Of Marketing Tools

Monday, August 18, 2014

WTI Training #3 - WordPress Exact Steps To Setup For Online Business

WTI Training #3


WordPress Exact Steps To Setup For Online Business

Learn how to set up your WordPress Hosted website so you have full control.


Your Website Blog


.COM versus .ORG


.COM Free account


It’s free. Good.


You don’t have full control of the back end.


They only allow you to do limited plugins for .COM service


.ORG hosted WordPress Installation.


  • It’s free to download the WordPress Installation Package.

  • Requires domain registration and web hosting account

  • GoDaddy Domain Registrar

  • Hostgator Webhost

  • Once it’s setup you have full control of everything.

  • Advanced consulting and setup services available.

 


WordPress Website Installation


Set up your own WordPress Hosted blog. (NOT WORDPRESS.COM)


FIRST Create a Notepad text file to record your administrative data as you set up.


Save the file in a well known place. I use Customer Files/CustomerName/FileFolder/File


  • GoDaddy account, username and password.

  • Hostgator Cpanel Login, username and password.

  • FTP host address, username, and password

  • Hostgator database name, username, and password. Local host or IP Address

  • WordPress Admin username and password.

  • Login at http://websitename.com/wp-admin

Hosting can be obtained for about $70.00 / year at Hostgator


o   A domain on Godaddy costs between $2.99 and $50.00 for most domains.  Premium exceptions.


  • Godaddy for domain registration.

  • Top level domains .net, .org, .com mostly taken.

  • New top level domains .buzz, .ninja, .tips etc…..more expensive (better names)

  • Pointing your NameServers from GoDaddy to Hostgator.

o   Creating a new hosted domain space (website) on Hostgator


  • Use FileZilla to upload your FTP files to your web host.
    • FTP= File Transfer Protocol (don’t panic)

    • This is a way to move your local files to your server storage.

    • FTP Account. Built in to webhosting. Primary FTP Account.

    • Upload the WordPress package for installation.


o   Creating a database on your web server. MySQL


o   ADVANCED. Use Dreamweaver to access the back end for advanced editing.


  • Advanced users only for editing HTML, PHP, CSS and various web files.

  • HTML=Hyper Text Markup Language the most common language of the web.

  • PHP= Personal Home Page, now stands for PHP: Hypertext Preprocessor.

  • CSS= Cascading Style Sheets used to control styles consistently throughout a website.


WTI Training #3 - WordPress Exact Steps To Setup For Online Business

Thursday, August 14, 2014

WTI Training #2 - Mapping Your Workflow For Daily Business Activity

WTI Training #2


Mapping Your Workflow For Daily Business Activity


Mapping Your Workflow


Mapping your workflow means that you have simplified your marketing process down to a list of daily actions that produce the desired effect. It is a repeatable list and can be implemented on demand as learned experience and action.
It’s really important to realize for yourself when you make the transition from being a totally clueless student of marketing to an experienced marketer. This happens when you have mapped out a daily workflow for your marketing and when you have mapped out the details of each specific task AND when your daily workflow is resulting in targeted traffic.


Once you understand the dynamics of how Social, Website, Video, and Email work together and you have your tools set up then it’s a matter of “FINALLY” actually getting to work on the sharing and marketing part of your business. No one else should do this for you. You need to understand how it all works and then find the best way to combine your specific business niche with the best tools and methods available to reach your target market.
You are the expert on your business niche and your daily contribution to your audience who wants to hear from you will appreciate your consistency.
So let’s simplify and review. Here are the basic milestones you need to achieve.


Basic Milestones To Achieve



  • Find your passion and your niche.

  • Brand yourself and your professional image together.

  • Introduce a video camera to your daily action.

  • Learn some basic video editing skills.

  • Get familiar with YouTube channel, uploading videos and using YouTube Video Tools.

  • An Example of Workflow: This is what I do.


     


    • Figure out the night before if possible what you are going to record.

    • Get up early enough to take care of breakfast and hygiene.

    • Set up your video scene for recording the 2 to 3 minute video for the day.

    • Record yourself (or have someone record you) performing the How-To action for the day.

    • Plug your video camera into the computer and move the files and photos over for the day.

    • If you want to edit and you have editing software, prepare your video for upload.

    • Upload your video to your YouTube Channel. Include Title, Description and Keywords.

    • Upload your video directly to your Facebook “Business Page”. Use the same Title and Description. 

    • Use the optional “Call To Action” (new FB feature) to link people to your website of choice.

    • When your video finishes uploading to Facebook you will get a notification.

    • Click on the Facebook notification and go to your video post.

    • Copy the Video Post’s URL Address from the browser at the top of the screen. 

    • Take that address and post it in your auto-poster software. (You need to have your groups set up for posting.)

    • Put in a description and adjust your auto-post settings according to your preference. (Don’t post to fast!)

    • Direct people to your website or facebook page where they can further engage and sign up for email list.

    • Check your notifications throughout the day to personally respond to people’s likes, comments and shares.

    • Try to engage people about their situation as well. 

    • Thank them for their engagement and actions on the material you shared.


    Using Facebook Only Marketing – First Steps


     


    • Create a Facebook Business page. 

    • Use exciting ORIGINAL pictures related to your niche as a header

    • Best to use an auto poster for this awesome video content. (See Facebook Autoposter) http://payspree.com/18961/watchman220 

    • Engage people’s comments, likes and questions when they respond to your posts. (This part is best done manually to show that you are a real person that can hold a conversation.) All the hard work of getting them to engage you has been done through auto posting tools which push out your awesome daily video content.

     



    WTI Training #2 - Mapping Your Workflow For Daily Business Activity