12 Social Marketing Tips and Solutions That Scream Simple

12 Social Marketing Tips and Solutions That Scream Simple

After the world moved into the technology age, marketing changed totally and completely, but in the last two years (since 2012) we have seen an incredible change happen in the world of internet marketing. What used to work…just doesn’t anymore. Automated linking tools now run you more of a risk of getting penalized and SEO companies all over the place are out of business or changing to different methods altogether to get sites ranking.

The world is moving towards Social everything. “Normal” people are empowered with the ability to reach the masses without a massive budget.  Someone who has the ability and desire to learn some new technical skills also has the ability to impact the world with their unique and individual personality. This does not always result in a good scenario, because many people have access to exposure before they even have a substantive product or service to offer. However, marketing pretenders are being swept out of the way by legitimate content and solution providers.

So how exactly is the internet marketing world being swept clean?

Well, real dedicated individuals who own businesses, are learning how easy it is to target and communicate with their potential customers by using Social Networks, Video Marketing, Email List Builders and Blogging to deliver their unique and valuable content. As with any real business, the business owner needs to be willing to invest lots of time and money into their dream to make it come to fruition.

WTI is here to show you how that process works.

My highest recommendation is to use these steps for an already established business with credibility.

1. Pick your most qualified individual to represent your public face of business. If that is you…then get ready to learn some people skills and exude confidence in your passion.


2. Get or learn how to use your own camera to take pictures and video of your Public Relations guy or gal. Find someone to help record you talking or taking action in your realm of expertise. This might mean acquiring a tripod and proper camera mount. It’s easy to find a mount for your Droid or iPhone or Tablet….just look on Amazon.


3. Set your expectations for the long term. Commit yourself and your crew to expect alot of work over the next year or two or even five years to get your message and your product and service out through the proper channels of delivery to hit your target market.


4. Be prepared to spend at least some money to buy some tools, hardware and software, to help you in the process of content creation, content editing, content delivery and publication.


5. Be prepared to commit yourself and your crew to daily activities that push your agenda forward. The more time, money and energy you spend on this process the faster it will grow.


6. Engage your business niche with Daily passion. This means that once you have delivered the content you have to engage the people who are interested in your content and expertise. That can be through Facebook comments and likes, emails, phone calls, virtual meetings, or face to face personal meetings.


7. Map out your daily workflow for daily business activities for yourself and your crew. How many articles or videos can you push out in a week, a month, a year?


8. Plan on building a website that will function as your home base for content. While Facebook, YouTube and other social networks are great for content distribution, these platforms do not belong to you and you can be affected by decisions that these platforms make regarding your content. Always keep a backup copy of your library of videos.


9. Learn how marketing tools work. What are the tools that can help you create a strong daily routine and minimize some of the monotonous and tedious practices of sharing on social media in a wider circle.


10. Focus on the most popular and widely used Social Networks and learn how to use the tools within those platforms to deliver your content effectively and to engage your users and prospective clients more effectively.


11. Learn how to target your idea audience for business engagement. This takes time and research and regular adjustments. You have to pay attention to who wants to see your content and who does not want to see your content.


12. When you become very organized and consistent some people will feel threatened by your regular presence in their group, forum, social wall etc., and the will complain. Deal with them peacefully, kindly and diplomatically. Give them a choice of all or nothing of your content, to accept you or not to accept you and your content, with no hard feelings. You will win respect and friends that way.

If you haven’t got a clue and you would like to start learning more about how to market your business locally, regionally, statewide, and nationally…heck even internationally…then make sure you Learn More About WTI and sign up for our email list. We won’t spam you constantly…but we will send you information that we have found works for business.

12 Social Marketing Tips and Solutions That Scream Simple

Content Marketing in The Social Arena

Within the idea of Content Marketing we have the critical element of story-telling. If you want serious results for your business, story telling is an intentional, visual and entertaining HABIT that needs to be exercised every day if possible.

We all SHOULD know by now that just posting some type of sales ad is tantamount to marketing suicide, especially in Social Media. Over the last year on Facebook we have seen tremendous rise in the use of images and video compared to the use of plain text posts. Why? Because human beings love to consume new, interesting and entertaining information from the world around us. I know this is true from my own experience and you are experiencing the same thing yourself.

So how do we create content that people actually want to consume? If you want the attention of your target audience you have to start delivering the content that people want. This means a whole new learning curve for you as a serious marketer. You will either hire or become the photographer, designer, reporter, videographer and journalist. You will either learn or pay someone to do your editing and content delivery.

The hard truth is that YOU don’t have time to become all these things and you may not have the money to hire out all of these professional services yourself. If you can afford it, good for you! The only thing stopping you is yourself and perhaps a lack of vision and knowledge.

Your audience reacts to headlines that engage personal curiosity and which entertains them with witty presentation. That means you have to authentic, original and clever to capture attention in your chosen niche. As marketers we used to be able to automate many of the facets of content delivery and even discovery of channels for delivery to the masses. We used to be able to game the search engines with clever automated programs that gained us high search engine ranking, but that era is over.

Google pulled the rug out from the black-hat and grey-hat SEO tactics. This action leveled the playing field for authentic content producers. They actually did the industry a favor by eliminating the lame automated abusers from gaining high (SERPS) Search Engine Results Placement.

The Search Engine movement now is towards continuous and relevant content production. That puts a heavy load on everyone and eliminates the posers and scammers.

Google stated at one point that they were going to now begin giving authority to those who already had demonstrated authority in their particular niche. I was exasperated by this very difficult reality. This meant no mom and pop sites on the fringe would be able to easily get high ranking results by using automated tools. So how are we supposed to compete with those who already have authority?

If you take a look at the search results for any Google search you might attempt, you will see that those SERPS include the big players like YouTube, Facebook, Twitter, Pinterest, Wiki…etc. So the solution NOW is to move your energy and efforts to ranking within these high profile, high authority sites that are literally channels for content delivery, so that your content is displayed within those channels and referenced by Google’s search engine.

So now your challenge is clear! Have you defined your area of expertise? Are you a true authority in your niche? Or are you just pretending and hoping that somehow spamming your content will produce magical results and make you money?

I hope this helps you get a grip on the reality of your current business model and a vision for the future of your business on the internet!

If you would like to learn more about how you can engage your chosen niche market, step by step, then sign up to be a member of our site today and get access to the training we deliver. You can apply this training to your local brick and mortar business, or to your online business niche. The concepts work. Build your audience. Gain their legitimate trust in your expertise. Deliver useful and helpful content and make a decent living from your internet marketing efforts.

And Finally… if you are serious about making a living on the internet then let me tell you from experience…. RESIST the urge to be in a hurry. You have some foundational infrastructure to build for your business and presence online. It’s going to take some time to build up your knowledge and experience to know where exactly you are headed. The WTI team is here to help you move forward with confident, measured steps to create a long lasting success in the business of your choice.

God Bless!

Greg Eddolls

 

Content Marketing in the Social Arena