Wednesday, November 26, 2014

12 Social Marketing Tips and Solutions That Scream Simple

12 Social Marketing Tips and Solutions That Scream Simple


Greg and Dori EddollsAfter the world moved into the technology age, marketing changed totally and completely, but in the last two years (since 2012) we have seen an incredible change happen in the world of internet marketing. What used to work…just doesn’t anymore. Automated linking tools now run you more of a risk of getting penalized and SEO companies all over the place are out of business or changing to different methods altogether to get sites ranking.


The world is moving towards Social everything. “Normal” people are empowered with the ability to reach the masses without a massive budget.  Someone who has the ability and desire to learn some new technical skills also has the ability to impact the world with their unique and individual personality. This does not always result in a good scenario, because many people have access to exposure before they even have a substantive product or service to offer. However, marketing pretenders are being swept out of the way by legitimate content and solution providers.


So how exactly is the internet marketing world being swept clean?


Well, real dedicated individuals who own businesses, are learning how easy it is to target and communicate with their potential customers by using Social Networks, Video Marketing, Email List Builders and Blogging to deliver their unique and valuable content. As with any real business, the business owner needs to be willing to invest lots of time and money into their dream to make it come to fruition.


WTI is here to show you how that process works.


My highest recommendation is to use these steps for an already established business with credibility.


  1. Pick your most qualified individual to represent your public face of business. If that is you…then get ready to learn some people skills and exude confidence in your passion.

  2. Get or learn how to use your own camera to take pictures and video of your Public Relations guy or gal. Find someone to help record you talking or taking action in your realm of expertise. This might mean acquiring a tripod and proper camera mount. It’s easy to find a mount for your Droid or iPhone or Tablet….just look on Amazon.

  3. Set your expectations for the long term. Commit yourself and your crew to expect alot of work over the next year or two or even five years to get your message and your product and service out through the proper channels of delivery to hit your target market.

  4. Be prepared to spend at least some money to buy some tools, hardware and software, to help you in the process of content creation, content editing, content delivery and publication.

  5. Be prepared to commit yourself and your crew to daily activities that push your agenda forward. The more time, money and energy you spend on this process the faster it will grow.

  6. Engage your business niche with Daily passion. This means that once you have delivered the content you have to engage the people who are interested in your content and expertise. That can be through Facebook comments and likes, emails, phone calls, virtual meetings, or face to face personal meetings.

  7. Map out your daily workflow for daily business activities for yourself and your crew. How many articles or videos can you push out in a week, a month, a year?

  8. Plan on building a website that will function as your home base for content. While Facebook, YouTube and other social networks are great for content distribution, these platforms do not belong to you and you can be affected by decisions that these platforms make regarding your content. Always keep a backup copy of your library of videos.

  9. Learn how marketing tools work. What are the tools that can help you create a strong daily routine and minimize some of the monotonous and tedious practices of sharing on social media in a wider circle.

  10. Focus on the most popular and widely used Social Networks and learn how to use the tools within those platforms to deliver your content effectively and to engage your users and prospective clients more effectively.

  11. Learn how to target your idea audience for business engagement. This takes time and research and regular adjustments. You have to pay attention to who wants to see your content and who does not want to see your content.

  12. When you become very organized and consistent some people will feel threatened by your regular presence in their group, forum, social wall etc., and the will complain. Deal with them peacefully, kindly and diplomatically. Give them a choice of all or nothing of your content, to accept you or not to accept you and your content, with no hard feelings. You will win respect and friends that way.

If you haven’t got a clue and you would like to start learning more about how to market your business locally, regionally, statewide, and nationally…heck even internationally…then make sure you Learn More About WTI and sign up for our email list. We won’t spam you constantly…but we will send you information that we have found works for business.



12 Social Marketing Tips and Solutions That Scream Simple

No comments:

Post a Comment