WTI Training #6 - Targeting Your Ideal Audience For Business Engagement

WTI Training #6

Targeting Your Ideal Audience For Business Engagement

Targeting Your Ideal Audience For Business Engagement

• What is the content we are targeting to your audience?

o   This content defines your audience.

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  Facebook Group Targeting

  
  

o   What related keywords can you use to define your groups.

o   How narrow or broad?

• Too narrow you risk spam complaints and Facebook Jail.


• Too broad you waste your time.

 

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  Facebook Chat Targeting

  
  

o   Creating a specific chat for your business niche.

• Only invite people who want to be invited.
  
  • That means you talk to them first
  
  
  • Long term relationship building.
  
  

 

• 
  

  Facebook Message Targeting

  
  

o   Send out information personally to your most prized friends related to your niche.

o   Don’t spam them…with BOT LOOKING messages.

 

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  Other Social Networks Targeting

  
  

o   This is similar to the TOO BROAD category.

o   Not directly Facebook.

o   Requires your time to develop your audience as well.

• Example Twitter


• Example Pinterest

• Website


• Email AutoResponder

WTI Training #6 - Targeting Your Ideal Audience For Business Engagement

WTI Training 5 Driving Traffic and Building an Audience with Facebook Content Marketing

WTI Training #5 – Facebook Content Marketing

Driving Traffic and Building an Audience

Start with Content! You must have compelling content. I recommend video. It does not matter if you are the ugliest person in the world in your own mind. You become beautiful to others when you step out in confidence to share your heart, passion and knowledge. You become valuable. We have already discussed introducing a video camera to your daily activities? How many people have done that first step?

Facebook Page

• A facebook page is easy to create. But that’s not the end. How do you use a facebook page? Facebook business pages open up other tools. One of the best tools is an event.


• Create a Facebook Business page.


• Use exciting ORIGINAL pictures related to your niche as a header


• Foodscape Example.

Facebook Event

• Recursive use of event page walls to reinvite previous attendees.


• Invite all script (limit) 1000 people.

Facebook Group

A place for people to contribute and learn and form community. Communication channel with static threads that stay put.

Facebook Chat

While immediately accessible to every chat member, many people leave quickly and must be re-invited to come back. Large chats become problematic and introduce Facebook Penalties to individual users because of excessive posting.

Facebook Auto Poster

• What facebook poster are you using?


• What lists of groups have you created? Target your message to avoid being an annoying spammer.


• Analyze your response.


• Foodscape example.

Facebook Engagement

• Are you engaging your audience?


• Respond to their likes, comments and shares.


• Bump your posts with engaging comments.

Redirection to Opportunity

• Are you directing traffic? Where?


• What happens when they get to where you sent them?

 

WTI Training 5 Driving Traffic and Building an Audience with Facebook Content Marketing

WTI Training #4 - The Flow Of Marketing Tools

WTI Training #4

The Flow Of Marketing Tools

The flow of marketing tools

• Your Video


• Upload to YouTube


• Embed Video in Blog


• Share Blog On Facebook Page OR Start with Upload Video Direct to Facebook Business Page


• Copy Facebook Page “Post URL” and Share with Autoposter to Targeted Facebook Groups


• Engage comments, Likes, Shares, and personally.


• Direct your traffic to YOUR Business Website or Landing Page


• Invite Your Guests to Learn More Through Email Signup


• Use Your Auto-responder to engage your customers regularly


• Invite your customers to engage your content and community


• Make your customers aware of PREMIUM CONTENT that is MORE valuable than your free content. (Optional to your customer/audience)

Where do you get PREMIUM CONTENT?

That is the most important question. YOU ARE the Premium Content. Your Expertise. Your Knowledge. You just need to package it correctly. So pick up a video camera and the tools to record yourself. Introduce a video camera into your expertise and learn to sahre it as we have discussed above.

Are you a member yet of WTI? Sign up at http://worktoinspire.com or click Home in the navigation above to

WTI Training #4 - The Flow Of Marketing Tools

WTI Training #3 - WordPress Exact Steps To Setup For Online Business

WTI Training #3

WordPress Exact Steps To Setup For Online Business

Learn how to set up your WordPress Hosted website so you have full control.

Your Website Blog

.COM versus .ORG

.COM Free account

It’s free. Good.

You don’t have full control of the back end.

They only allow you to do limited plugins for .COM service

.ORG hosted WordPress Installation.

• It’s free to download the WordPress Installation Package.


• Requires domain registration and web hosting account


• GoDaddy Domain Registrar


• Hostgator Webhost


• Once it’s setup you have full control of everything.


• Advanced consulting and setup services available.

 

WordPress Website Installation

Set up your own WordPress Hosted blog. (NOT WORDPRESS.COM)

FIRST Create a Notepad text file to record your administrative data as you set up.

Save the file in a well known place. I use Customer Files/CustomerName/FileFolder/File

• GoDaddy account, username and password.


• Hostgator Cpanel Login, username and password.


• FTP host address, username, and password


• Hostgator database name, username, and password. Local host or IP Address


• WordPress Admin username and password.


• Login at http://websitename.com/wp-admin

Hosting can be obtained for about $70.00 / year at Hostgator

• http://secure.hostgator.com/~affiliat/cgi-bin/affiliates/clickthru.cgi?id=Watchman220


• I prefer hostgator. It seems more reliable.


• Unlimited hosting of websites for $130.00 a year.

o   A domain on Godaddy costs between $2.99 and $50.00 for most domains.  Premium exceptions.

• Godaddy for domain registration.


• Top level domains .net, .org, .com mostly taken.


• New top level domains .buzz, .ninja, .tips etc…..more expensive (better names)


• Pointing your NameServers from GoDaddy to Hostgator.

o   Creating a new hosted domain space (website) on Hostgator

• Use FileZilla to upload your FTP files to your web host.
  
  • FTP= File Transfer Protocol (don’t panic)
  
  
  • This is a way to move your local files to your server storage.
  
  
  • FTP Account. Built in to webhosting. Primary FTP Account.
  
  
  • Upload the WordPress package for installation.
  
  

o   Creating a database on your web server. MySQL

o   ADVANCED. Use Dreamweaver to access the back end for advanced editing.

• Advanced users only for editing HTML, PHP, CSS and various web files.


• HTML=Hyper Text Markup Language the most common language of the web.


• PHP= Personal Home Page, now stands for PHP: Hypertext Preprocessor.


• CSS= Cascading Style Sheets used to control styles consistently throughout a website.

WTI Training #3 - WordPress Exact Steps To Setup For Online Business

WTI Training #2 - Mapping Your Workflow For Daily Business Activity

WTI Training #2

Mapping Your Workflow For Daily Business Activity


Mapping Your Workflow

Mapping your workflow means that you have simplified your marketing process down to a list of daily actions that produce the desired effect. It is a repeatable list and can be implemented on demand as learned experience and action.
It’s really important to realize for yourself when you make the transition from being a totally clueless student of marketing to an experienced marketer. This happens when you have mapped out a daily workflow for your marketing and when you have mapped out the details of each specific task AND when your daily workflow is resulting in targeted traffic.

Once you understand the dynamics of how Social, Website, Video, and Email work together and you have your tools set up then it’s a matter of “FINALLY” actually getting to work on the sharing and marketing part of your business. No one else should do this for you. You need to understand how it all works and then find the best way to combine your specific business niche with the best tools and methods available to reach your target market.
You are the expert on your business niche and your daily contribution to your audience who wants to hear from you will appreciate your consistency.
So let’s simplify and review. Here are the basic milestones you need to achieve.

Basic Milestones To Achieve

• 
  
• Find your passion and your niche.


• Brand yourself and your professional image together.


• Introduce a video camera to your daily action.


• Learn some basic video editing skills.


• Get familiar with YouTube channel, uploading videos and using YouTube Video Tools.



An Example of Workflow: This is what I do.




 



• Figure out the night before if possible what you are going to record.


• Get up early enough to take care of breakfast and hygiene.


• Set up your video scene for recording the 2 to 3 minute video for the day.


• Record yourself (or have someone record you) performing the How-To action for the day.


• Plug your video camera into the computer and move the files and photos over for the day.


• If you want to edit and you have editing software, prepare your video for upload.


• Upload your video to your YouTube Channel. Include Title, Description and Keywords.


• Upload your video directly to your Facebook “Business Page”. Use the same Title and Description. 


• Use the optional “Call To Action” (new FB feature) to link people to your website of choice.


• When your video finishes uploading to Facebook you will get a notification.


• Click on the Facebook notification and go to your video post.


• Copy the Video Post’s URL Address from the browser at the top of the screen. 


• Take that address and post it in your auto-poster software. (You need to have your groups set up for posting.)


• Put in a description and adjust your auto-post settings according to your preference. (Don’t post to fast!)


• Direct people to your website or facebook page where they can further engage and sign up for email list.


• Check your notifications throughout the day to personally respond to people’s likes, comments and shares.


• Try to engage people about their situation as well. 


• Thank them for their engagement and actions on the material you shared.




Using Facebook Only Marketing – First Steps




 



• Create a Facebook Business page. 


• Use exciting ORIGINAL pictures related to your niche as a header


• Best to use an auto poster for this awesome video content. (See Facebook Autoposter) http://payspree.com/18961/watchman220 


• Engage people’s comments, likes and questions when they respond to your posts. (This part is best done manually to show that you are a real person that can hold a conversation.) All the hard work of getting them to engage you has been done through auto posting tools which push out your awesome daily video content.



 



WTI Training #2 - Mapping Your Workflow For Daily Business Activity

WTI Training #1 - Engaging Your Business Niche With Daily Passion!

WTI Training #1

Engaging Your Business Niche With Daily Passion!

Critical Exact Steps for Online Marketing

All of these elements are directly involved in creating a daily workflow of your habits and methods used to continuously project your experience and wisdom through daily content to a growing list of fans who WANT to hear what you have to say. We have to cover the basics here because so many people get caught up without thinking things through and end up throwing money at a business and hoping without knowledge that it will magically create them an income…sorry to say…this just is NOT TRUE. So let’s get started.

Passion for your niche.

1. Without a personal passion for the niche you are involved in you are just kidding yourself if you think you will last. Unless you can love what you are doing and do it every day. Don’t waste your time pretending.

2. You should choose something that you know a lot about so you can share your extensive experience with others.

3. Your content should be YOU doing things that help other people that are not as experienced as you are.

Branding Yourself and your Company.

4. Once you pick a niche that you can love and focus on every day with intentional action you need to use a little imagination to think up a brand which represents you and your unique contribution to your list.

5. Come up with a name for your business and start thinking of it like a business.

6. Come up with a logo that incorporates your name, initials and some kind of clever artistic branding that shows off your business name, or an acronym for your business name in a memorable way.

Introducing a video camera to your daily routine.

7. Video marketing is the primary form of marketing with which to engage your audience. The majority of people prefer to click on a video instead of reading an article.

8. Getting a simple video camera that records minimum 720P, preferred 1080P video resolution.

9. Finding someone or some way in which you can record yourself performing inspiring action in the realm of your niche. (Camera person, Business partner, Spouse, Tripod…etc)

10. Being yourself and sincerely communicating with people that resonate with your message.

Video Production Skills

11. Learn how to edit and put together your videos on a daily basis. Even if it’s a simple editor or process or even just a single take video with “mistakes and all” you have to start somewhere and you absolutely must be consistent for a long time. This is ok…it will give you practice to hone your video camera and editing skills over the long haul.

12. Keep your videos as much as possible under 3 minutes. (These are your daily videos. Simple easy to shoot content that you can deliver every day.)

13. More detailed videos, tutorials, and premium content will come later as you continue to amass an audience with free valuable content.

Upload Your Videos

14. YouTube

a. (Free Videos and free video hosting) Building a repertoire of videos allows you to provide newcomers with lots of useful content in your niche.

b. Make sure your Youtube channel is branded.

c. Use keywords, descriptions, and titles always.

d. Link your website blog post in the Youtube video description

e. Use annotations within your videos to link from your video directly to your website landing page. (requires webmaster verification steps with YouTube).

WTI Training #1 - Engaging Your Business Niche With Daily Passion!