Monday, August 25, 2014

WTI Training 5 Driving Traffic and Building an Audience with Facebook Content Marketing

WTI Training #5 – Facebook Content Marketing


Driving Traffic and Building an Audience



Start with Content! You must have compelling content. I recommend video. It does not matter if you are the ugliest person in the world in your own mind. You become beautiful to others when you step out in confidence to share your heart, passion and knowledge. You become valuable. We have already discussed introducing a video camera to your daily activities? How many people have done that first step?


Facebook Page


  • A facebook page is easy to create. But that’s not the end. How do you use a facebook page? Facebook business pages open up other tools. One of the best tools is an event.

  • Create a Facebook Business page.

  • Use exciting ORIGINAL pictures related to your niche as a header

  • Foodscape Example.

Facebook Event


  • Recursive use of event page walls to reinvite previous attendees.

  • Invite all script (limit) 1000 people.

Facebook Group


A place for people to contribute and learn and form community. Communication channel with static threads that stay put.


Facebook Chat


While immediately accessible to every chat member, many people leave quickly and must be re-invited to come back. Large chats become problematic and introduce Facebook Penalties to individual users because of excessive posting.


Facebook Auto Poster


  • What facebook poster are you using?

  • What lists of groups have you created? Target your message to avoid being an annoying spammer.

  • Analyze your response.

  • Foodscape example.

Facebook Engagement


  • Are you engaging your audience?

  • Respond to their likes, comments and shares.

  • Bump your posts with engaging comments.

Redirection to Opportunity


  • Are you directing traffic? Where?

  • What happens when they get to where you sent them?

 



WTI Training 5 Driving Traffic and Building an Audience with Facebook Content Marketing

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